|For the third edition of the International Newsletter, we are writing to you as DFB Cup Champions! After 30 years, the team had a superb 3-1 victory against 2017/2018 league winners, FC Bayern Munich. It is quite hard to top this result, however, we managed to solidify more major partnerships in key markets. Transferring Eintracht values of German engineering of football was a major underpinning in the USA, as the establishment of Eintracht Frankfurt Michigan Academy came to fruition in May and coaching clinics were held in Tokyo and China. While the German National Team was still in the World Cup Tournament, the DFL organized three Public Viewing events for Eintracht and other Bundesliga teams in Beijing and Shanghai, where hundreds of fans participated in fun activities surrounding the matches. Again in the USA, a training camp and friendly matches against Real Salt Lake and Philadelphia Union with the professional 1st team made for a perfect reunion with some of our international and regional business partners and sponsors.
For now, the beginning of new season starts with first Bundesliga game on August 25. Later in the Fall, we are looking forward to more projects and events with our international and regional partners, as we continue to expand abroad by building meaningful relationships through football, tradition and culture.
Have a great start to the Bundesliga season and until next time!
Director, International Relations and International Sport Partnerships