For the fourth edition of the International Newsletter, we are writing to you after qualifying for the Round of 32 in the UEFA Europa League! After five straight wins in the group phase against Lazio Rome, Apollon Limassol and Olympique de Marseille, our professional team is moving on to tougher competition in the next round, to be announced in February. Eintracht has risen to a new international level both on and off the field. Focusing on our Eintracht values relevant to each target market, we have been able to deepen our international efforts. Our international concept of Building Bridges has now become a stronghold in the USA, China, India, Japan and the UAE through youth development, business networks and professional team activities. We are looking forward to even more projects and events with our international and regional partners, as we continue to expand abroad by building meaningful relationships through football, tradition and culture.
Have a wonderful holiday season and until next time!
Director, International Relations and Sport Partnerships
We are proud to announce a long-term partnership with Football Next Foundation based in Kolkata, India. The partnership kicked off with a visit to Frankfurt from four youth players chosen from major football tournaments in Kolkata, Darjeeling and Jhargram. The next activity will be a selection of 20 youth footballers out of 3000 kids from the Darjeeling area for a training camp in Frankfurt in Spring 2019. Another group from India will also visit Frankfurt for a longer period to train with Eintracht Frankfurt Football Academy later next year. The goal is developing football together with Football Next Foundation and developing an “Indian Football Center” in Frankfurt, bringing familiarity of German football, exposing Indian youth to new cultural exchanges and assisting the Indian community in cultivating and identifying future football talent and coaches.
Germany: 6 International Ambassadors Honored
Eintracht Frankfurt unveiled six former players as international brand ambassadors at the 37th German Sport Press Ball on November 3, 2019. Together, the six former players won almost 400 international caps and racked up over 800 Eintracht appearances, defining various eras in the club’s long history. The ambassadors will play extremely important roles in each target market, as we continue to deeper our current partnerships and expand to various other regions.
After visiting Frankfurt in 2017, the FUSC was invited for a second time in September 2018. The visit lasted for eight days and included a rigorous training schedule and many regional and cultural elements. The group of students, coming from one university in the FUSC network, had training by elite Eintracht coaches – Nicolai Adam, Uwe Bindewald and Stephan Loboué – in Russelsheim and by the Commerzbank-Arena, as well as cultural trips and tours to Wertheim Village, Eintracht’s stadium and museum, Eintracht Youth Academy and Frankfurt.
USA: DFL Office Opening
As a main contact point for media and marketing partners, the newly established DFL Deutsche Fußball Liga office in New York has opened in mid-October. Eintracht and the DFL both share the USA and Latin America as target markets across the Atlantic, and, as one of the first teams to travel to the USA for training camp in Winter 2019, Eintracht will benefit greatly from the DFL network in New York.
Existing since 2014, the partnership between Eintracht and the Jikei Group of Colleges has been extended for one more year until Fall 2019. The Jikei Group of Colleges consists of 68 professional training colleges all over Japan and focus on education in the fields of sports management, football coaching, sports medicine and many others. This year’s visits continue with a group of Tokyo College of Sports and Recreation students participating in specific activities to get to know Eintracht and different sectors pertaining to their studies. The second measure is a coaching clinic in Japan from one professional Eintracht Frankfurt coach, in which a lecture will be held in Tokyo for the students, giving them great insights and interesting aspects for their future career.
Europe: Reaching New Heights in Europa
Starting with the glorious victory at the German Cup Final, the professional team brought back the trophy to Frankfurt after 30 years, giving them a direct bid to the UEFA Europa League. The magic continues. and after five straight victories and winning the Group H, the team is already headed to the Round of 32 starting in February 2019.
Eintracht Frankfurt will take on two of Brazil’s biggest clubs when they make their Florida Cup debut during the 2018/19 Winter break. During their stay in Florida, Eintracht will train at the IMG Academy in Tampa from 4 – 10 January before heading to Orlando, where they will remain until 13 January. The 2019 Florida Cup starts off a major press conference with all club representatives, media activations with Universal Studios and a 5 v 5 match of legends from each team. Fierce competition heats up for the Eagles on January 10 against Sao Paulo FC in Tampa at Al Lang Stadium and on January 12 against Flamengo Rio de Janeiro in Orlando. Furthermore, the Eintracht Frankfurt Football Academy will be on place for a youth soccer camp at IMG Academy from January 4th – 7th, 2019.